b"A FOCU S O N DE S T I NAT I O NM ARK E T I NG WHATW IL L ER B ID2 DO?Through the consultation surveys you kindly shared with us how you would like to see the ERBID2 Destination Marketing StrategyENGLISH RIVIERAdeveloping over the next 5-years, to include:Upgrading the English Riviera website toNaturally Inspiringprovide a fantastic user experience for smartphone and tablet usersTHE ENGLISH RIVIERA BRANDIncrease the use of digital media and streaming channels to reach new visitorsThe ERBID Company as the official rather than continued investment in 'caretaker of the globally renowned high-cost terrestrial TV English Riviera brand will Maximise all Social Media Channels to continue to promote the reach and inspire new audiencesrefreshed Naturally Inspiring Increase the investment in events to helpbranding and logo in all attract more shoulder season visitorsDestination Marketing activities with an increased Increase the emphasis on eco-tourism andemphasis on eco-tourism outdoor lifestyle to support the Naturallyand the Great Outdoors. Inspiring brandThe official destination Introduce targeted Drive Time Radiologo can be used by all Advertising to reach new national audiences Levy Payers in their own marketing activities. ENGLISH MARKETING CHANNELS DIGITAL MARKETINGRIVIERATHE OFFICIAL ENGLISH RIVIERA WEBSITE Working with digital experts ERBID2 willwww.englishriviera.co.ukcontinue to invest heavily in a carefully selected mix of digital platforms to promote all that the resort offers. TheseThe English Riviera website is one of the Google, Facebook, Instagram and emergingNaturally Inspiringwill include: the English Riviera website,ERBIDs most important digital assets and at the heart of everything we do online. platforms such as WhatsApp and Tiktok. WeAttracting over one million people a year will continue to deliver tactical seasonalthe site is used by visitors to learn more digital campaigns targeting different ageabout the English Riviera and to book groups and demographics with the objectiveaccommodation. It is our intention to upgrade to drive increased staying and day visitorthe site to improve its mobile functionality numbers into the destination, particularlyfurther and provide expanded accommodation the shoulder months.and ticketing options. EveryLevyPayerhasafullpageonthewebsitetoadvertisetheirbusinessworth250perannum./ 14 / ERBID PLAN 2022-2027"