b'ERBID MARKETING HASNIGHTSREACHED MILLIONS OF UP POTENTIAL NEW VISITORSERBID1 Destination Marketing activity has to date reached 14.3 million people, through ongoing investment across a range of effective online and offline promotional activities including:Production of new national TV Adverts in 2018 and 2019Introduced a dedicated English Riviera YouTube channel promotingmany quality Videos including Naturally Inspiring that havereached over 500,000 people available to share with Levy PayersOutdoor Regional Advertising in 2017, 2018, 2019 and 2020Production of two new English Riviera Regional Radio Advertsin 2018 and 2020 Investment in a new fully mobile world-class English RivieraDestination Website Repeated delivery of targeted Digital Marketing Campaigns including: Springtime Escapes, Summer Fun, Autumn Adventures and Christmastime on the Riviera DURATIONLaunched a new English Riviera YouTube channel that has seenUP 4 million views and includes a number of newPromotional Films produced by the ERBID Company Worked with strategic marketingpartners to secure additionalfinancial support to launchEnglands Seafood COASTand Englands Seafood FEASTAttended international Travel EventsOCCUPANCYto promote the English Rivieraincluding Explore GB andUP ITB Berlin Designed and distributed 300,000Visitor Publications includingFree Maps and new Visitor Guidespromoting Where to Stay, Where toEat and Things to Dowww.englishrivierabid.co.uk / 11 /'